The MeetBrabant label used by Convention Bureau Brabant (CBB) will be transferred to VisitBrabant on 1 January 2018. The two parties signed an agreement for the transfer on 28 June. All future MeetBrabant activities will, with immediate effect, be carried out by VisitBrabant in Oisterwijk, on the instructions of Convention Bureau Brabant.
Convention Bureau Brabant
Since 2011, CBB has worked hard to make Brabant a natural destination for Dutch and international planners, conference organisers and others parties involved in MICE. Since it was founded in September 2014, VisitBrabant has been working with the leisure sector, various authorities and umbrella organisations to improve the positioning of Brabant as a tourist destination. The aim is to attract more visitors to the region, extend the length of their stay and increase the amount they spend while there.
Synergy in activities
Robert van Overdijk, a CBB board member, comments: “VisitBrabant is strong, there is synergy in its activities and there are advantages to having just one point of contact for both clients and suppliers. This is why combining the various activities is the right decision when it comes to continuing to develop the MICE ambitions we have for Brabant.”
In recent weeks, VisitBrabant and Convention Bureau Brabant set out the ambitions they share and will spend the rest of the year working closely together to create the conditions needed to take the next step on 1 January 2018.